If you’ve been running your business for any length of time, you have more than likely heard or read the following statement over and over again: “The money is in the list.” An email list is possibly the most important asset your business can have but it is unfortunately one of the most underused and misused one as well.
Affiliate programs and JV partnerships are not just for individuals or small companies. There are benefits that larger, established businesses can also gain from them. If your company is looking for ways to increase their bottom line, this is a viable option that can yield really good results when done properly.
Having a solid marketing campaign is crucial for the success of your business. If no one knows you’re there, it doesn’t matter how great your product or service is, the business won’t thrive. A well put together marketing campaign will make sure that the people who are interested in what you are offering see you and know you’re out there.
Now more than ever, businesses have the opportunity to engage with customers and potential customers in much more effective ways. This is mostly in part to the world’s attention and focus on social media in its many forms. A company that doesn’t utilize this popular avenue for connecting with customers is missing out on a lot more than just sales. Customer retention and loyalty are two things that every company should strive for when utilizing social media.