Every company has marketing goals that they want to reach. It is an integral part of having a successful business. Without goals, the business can be in danger of simply existing instead of thriving and flourishing. Your marketing goals should be realistic and push your boundaries a bit so they aren’t TOO easy to reach. Growth in a company comes from setting goals that challenge, not goals that are simple and easy. Social media enables companies to reach the marketing goals they have much faster due to the large visitor reach these venues provide.